IMPORTANCE OF A GOOD LOGO DESIGN
Questions were raised on how important a good logo design is? Does it enhance a websites appeal? Will it improve visitor recognition? Moreover, does it guarantee increase in web traffic? ANSWER: YES, somehow it adds to the websites visual appeal and recognition, and NO, it does not guarantee increased web traffic.
Though no direct correlation is established on the use of website logo in increasing web traffic, however, it is still beneficial in the long run.
A website’s name becomes more recognizable if it comes with a logo. Furthermore, a good designed logo directly promotes instant recognition, attractiveness and branding.
Recently, the web plays a major part in our daily activities making website advertisement ever popular as more people gains access to desktops, laptops, and the net.
A logo is not just for aesthetics, but more so, its significance is amplified during name branding. Doing advertisement for a website is more convenient and effective when it comes with a logo. Designing freebies like shirts, mugs, stickers and more allows a web owner to put his logo. In short, a logo is of versatile worth. Even though it does not guarantee increased in web traffic in the same way pay-per-click advertising does, its positive ramification on web traffic will be felt sooner.
Business is a game of “give and take”. So do not hesitate on giving freebies to web visitors. A small token of pens or key holders with your websites logo are good marketing tools which you can buy in bulk most often accompanied with sensible discount.
Marketing the intangibles is a bit harder than doing on a specific can-be-touch product. As an affiliate marketer, you need this visual factor to create an impact.
A COMPELLING LOGO CREATES REPEAT BUSINESS
New visitors are good to a website, but frequent visitors are much better. They bring repeat business and increased traffic. Part of website objectives is to congregate as many visitors as possible. Playing with numbers, new visitors basically increased web traffic, as an addition to the regulars. But having them to visit once will do little in enhancing the sites standing among competitors.
Come-back visitors are vital in cyberspace competition, and a compelling logo is a plus. Multitude of visitors does not realize that they have been to a certain website a couple of times. But a website with a notable logo is identifiable. Logo branding heightens brand recognition. A visitor is more likely to re-surf upon remembering he has been to the site before.
PROFESSIONAL LOGO ADDS LEVERAGE
A reputable company with a professionally designed logo has more leverage in its business sense. You can easily tie-up with company of similar interest by doing trade links. Web owners of same-field companies are more likely to enter into trade link agreements with their counterparts having a professional and attractive logo lay-out. By providing a link bait articles on site, probability in attracting other sites to link with your online content is high if you have this kind of logo.